Taking Back Our Rights
Back in 2013 Thom Yorke, the lead singer of Radiohead, took an actively combative stance towards Spotify in an interview with the Mexican culture site Sopitas saying: “We can build the shit ourselves, so fuck off. But because they’re using old music, because they’re using the majors… the majors are all over it because they see a way of re-selling all their old stuff for free, make a fortune, and not die.”
My father and I traveled the world filling concert halls from Tokyo to Mexico City to Berlin. Despite decades of success, we lost ownership of most everything to the labels. My father was a proud and determined man and he held on to several albums worth of music with hopes that his sons could build a life and continue the Rio Jordan legacy. But even this hope has been thwarted by the big corporations, because without the software and a marketplace, that the corporations own, there is no way for the people to find and enjoy the music that my father worked so hard to create.
Now We Are Building it Oruselves
When Thom Yorke said “We can build the shit ourselves” little did he know that the technology needed to do just that had been created and given for free to the world just a few years earlier. Currently under development is an online marketplace where any musician, writer, producer, artist ect… can sign up and offer their creations directly to the public. A level playing field, where all content providers have the same access to the global market. Where sellers take the majority of the gross profit and payouts are instant. A consumer purchases a copy of your song and you have your money within minutes of the transaction.
This is Direct To Market (DTM), and Jordan Promotion is on the ground floor of this project but in order to get this done we need your help. We are not asking for money or resources we only need your interest in being a part of this new economy.